NYU Hyperlocal

Program Schedule

All events at 20 Cooper Square


Friday, July 8, 2011

6pm to 7:20 pm, 6th floor – Cocktails

7:30 pm to 8pmWELCOME

 

Saturday, July 9, 2011

8:30 am to 9 am, 6th floor – Coffee & continental breakfast

9 am to 11 am, 7th floor – COMMUNITY

11:10 am to 1:10 pm, 7th floor MONEY

1:15 pm to 2:25 pm – Lunch Break: Explore the East Village

2:30 pm to 4:30 pm, 7th floor TOOLS

4:30 pm to 5pm, 7th floor – Afternoon Break

5 pm to 7pm, 7th floor – WRAP (with libations!)


The Sessions

WELCOME

7:30 pm to 8pm

Discussion prompter:

COMMUNITY

9 am to 11 am, 7th floor

Creating it, growing it, sustaining it, making it relevant

Discussion prompters:

Points we’ve identified to cover:

Editorial product:

  • Aggregation v. Original production
  • The ethics of appropriation and re-use of information
  • Hard news v. features
  • Going deep or going broad
  • Reaching under-served constituencies
  • Beats and knowledge transfer
  • Metabolism and publishing pace

Community outreach:

  • Payment v. volunteerism
  • Online to offline, Offline to online
  • The ladder of engagement

Sustaining participation:

  • Measures and metrics
  • Going Mobile
  • Journalist/communitarian. Is there a line?

Points you also want us to cover with a note by topic below.

 

MONEY

11:10 am to 1:10 pm, 7th floor

Make some, make enough to survive, make enough to grow and innovate

Discussion prompters:

Points we’ve identified to cover:

  • Foundations
  • Investors
  • Individual contributions and business plans
  • Profit, Nonprofit or Hybrid
  • Can Advertising Do It?
  • Other Revenue Strategies ( Products, Services, Events, Membership, Sponsorship, Subscription)
  • Competition, who is it and what value can hyperlocal add?
  • Does it scale?
  • Does it need to?
  • Wild and Crazy Ideas

Points you also want us to cover with a note by topic below.

 

TOOLS

2:30 pm to 4:30 pm, 7th floor

Digital or Editorial: To reach diehard users, to reach the underserved, grasp the full community portrait; attract more users

Discussion prompters:

Points we’ve identified to cover:

  • Lowering the bar to participation
  • App development
  • Newsgathering tools
  • Word Press limitations, how to get around them
  • Other barriers
  • Editorial workflow
  • Advertising tools
  • Making technical literacy accessible (journalists into geeks)

Points you also want us to cover with a note by topic below.

 

WRAP (with libations)

5 pm to 7pm, 7th floor

Discussion prompter: